main COOK siteWe’re using beef from a British farming brand called Grassroots. Their farmers follow what’s known as a regenerative approach. Compared to typical beef farming, this means things like:
- They’re using their own pasture or feed grown locally, not imported soya feed
- They’re improving soil health
- They move their herd to new pasture regularly, which is how grazing works in nature
- They make space for nature and biodiversity
There’s lots more info on our website or on the Grassroots website.